Better Business E-mail with Clients & Vendors

January 17th, 2010

Send EmailE-mail is not always the most efficient medium for business communication, but it’s not going away. So here are some real-world tips for improving communication with your clients, vendors, donors, and colleagues. This is not the “be sure to check your spelling” list of dos and don’ts. If you don’t already do that stuff, you’re not going to do these things either. These are user-based tips for improving response, accuracy and usability. Read the rest of this entry »

You’re not a spammer, are you?

December 1st, 2009

emailI am always interested to see how spam is viewed differently by my clients, based upon which side of the inbox they are on. Almost all my clients dislike spam and want me to install spam filters on their email accounts and website forms. On the other hand, when it comes to advertising their products and services, they have a difficult time viewing their broadcast e-mails as spam. Read the rest of this entry »

Open a 24/7 store ~ in all major cities in the United States ~ for $2,500

October 9th, 2009

cash registerWhat would it mean for your business or non-profit to have a storefront in every city in the United States? A large capital investment? Not so. You can be open for business 24/7 in all 50 states for under $3,000. How? Online, of course. Read the rest of this entry »

Why free does not equal worthless online

September 15th, 2009
Free can make you money

Free can make you money

An older teacher told my husband that people put no value on services you give away for free, but if you charge even a nominal amount, it suddenly has value. He has a point, specifically in the services industry. Many people familiar with that concept are suspicious of internet services offered for free. “What’s the catch?” I am asked, when I recommend a free service for a client. Read the rest of this entry »

Free Trade Journals Keep You In the Know

July 29th, 2009

ReadingSmall business owners and non-profit board members rarely have lots of time for continuing education, no matter how much they would like to. So what if there was a way to keep up-to-date in your field, and expand your knowledge to related fields, all for free and in your spare time? Read the rest of this entry »