Archive for the ‘Tools You Can Use’ Category

Small Businesses are Often Environmentally Friendly

Thursday, April 22nd, 2010

Beyond “Green” marketing efforts and manufacturers, it’s good to remember that small businesses are often environmentally friendly by nature – without even trying.

Self-employed professionals and at-home businesses not only remove themselves from the daily commute, they reduce the need for separate utility connections, bills, air conditioning and more by utilizing buildings that would otherwise sit idle. This kind of multi-tasking is the ultimate in the Reduce “R” of the recycling triangle.

So if green measures are important when you are shopping for services, consider the benefits of micro-businesses that reduce their impact on the environment by avoiding the intense overhead larger companies require. In addition, lower overhead usually means these businesses can offer more affordable services.

Better Business E-mail with Clients & Vendors

Sunday, January 17th, 2010

Send EmailE-mail is not always the most efficient medium for business communication, but it’s not going away. So here are some real-world tips for improving communication with your clients, vendors, donors, and colleagues. This is not the “be sure to check your spelling” list of dos and don’ts. If you don’t already do that stuff, you’re not going to do these things either. These are user-based tips for improving response, accuracy and usability. (more…)

You’re not a spammer, are you?

Tuesday, December 1st, 2009

emailI am always interested to see how spam is viewed differently by my clients, based upon which side of the inbox they are on. Almost all my clients dislike spam and want me to install spam filters on their email accounts and website forms. On the other hand, when it comes to advertising their products and services, they have a difficult time viewing their broadcast e-mails as spam. (more…)

Free Trade Journals Keep You In the Know

Wednesday, July 29th, 2009

ReadingSmall business owners and non-profit board members rarely have lots of time for continuing education, no matter how much they would like to. So what if there was a way to keep up-to-date in your field, and expand your knowledge to related fields, all for free and in your spare time? (more…)

Files too large to e-mail? Try YouSendIt.com.

Tuesday, July 21st, 2009

Many e-mail programs choke and die when file attachments reach 5 mb or so. Sending several of these can fill a mailbox to overflowing, jamming other mail. The solution, send large files through the free ftp service You Send It. Transfers are easy, saved for 7 days with a free account, and the resulting sales emails aren’t so frequent as to be annoying.