Royalty-free photos for social media and blog posts
Great photography is increasingly important, as social media becomes a major point of contact for customers. While a quick Google search is simple, unfortunately it's not legal. You risk receiving "take down" notices from companies who make more money by threatening...
Top 10 tips for better email subject lines
Use 4-7 words, with the first two words being the most important. Why? Cell phone users (50% of readers) only see the first few words. Gmail shortens words longer than 6 characters. Use the pre-header text. Make it different than the subject...
ADA Compliance
A recent wave of lawsuits against website owners claiming violation of ADA compliance has spread from government agencies and national chains to smaller retailers. If you have a physical location, or sell online, you are likely to become a target sooner rather than...
Google pressures sites to encrypt data
Google has been considering security as a ranking measurement for some time, checking to see if a website encrypts collected information and downgrading sites that don't. But starting in July 2018, Google's Chrome browser will mark any site with an input...
Domain Name Prices Rising Soon
The primary administrator of .com domain names, Verisign, is raising its prices to wholesalers as of July 1, 2010. As a result, resellers like GoDaddy, 1and1.com and others will most likely be raising their prices as a result. You may be surprised to know that you are...
Small Businesses are Often Environmentally Friendly
Beyond "Green" marketing efforts and manufacturers, it's good to remember that small businesses are often environmentally friendly by nature - without even trying. Self-employed professionals and at-home businesses not only remove themselves from the daily commute,...
Better Business E-mail with Clients & Vendors
E-mail is not always the most efficient medium for business communication, but it's not going away. So here are some real-world tips for improving communication with your clients, vendors, donors, and colleagues. This is not the "be sure to check your spelling" list...
You’re not a spammer, are you?
Almost all my clients dislike spam and want me to install spam filters on their email accounts and website forms. On the other hand, when it comes to advertising their products and services, they have a difficult time viewing their broadcast e-mails as spam. Continue Reading You’re not a spammer, are you?
Open a 24/7 store ~ in all major cities in the United States ~ for $2,500
What would it mean for your business or non-profit to have a storefront in every city in the United States? A large capital investment? Not so. You can be open for business 24/7 in all 50 states for under $3,000. How? Online, of course. One of the major benefits of an...
Why free does not equal worthless online
You get what you pay for has a lot of truth in it, but that doesn’t mean that in every instance, a service or information provided or obtained at no charge has no value. In fact, there can be a lot to gain from utilizing and/or providing services and knowledge for free. Continue Reading Why free does not equal worthless online