Top 10 tips for better email subject lines
Use 4-7 words, with the first two words being the most important. Why? Cell phone users (50% of readers) only see the first few words. Gmail shortens words longer than 6 characters. Use the pre-header text. Make it different than the subject line.Why? Mobile readers see the pre-header even if they don’t see the end of your subject line. Don’t put your name in the subject line.Why? It’s in the from field already. Don’t use generic terms like “newsletter”.Why? It conveys no information. Do not: write in all caps,...
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Royalty-free photos for social media and blog posts
Great photography is increasingly important, as social media becomes a major point of contact for customers. While a quick Google search is simple, unfortunately it’s not legal. You risk receiving “take down” notices from companies who make more money by threatening lawsuits than they do selling the images in question. So how do you find quality, risk and royalty free photos? Two of my go-to sites are: Pixabay https://pixabay.com/ Pixabay has photos, illustrations, even video clips for free. A lot of European photos are available, if you have an international market. They...
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ADA Compliance
A recent wave of lawsuits against website owners claiming violation of ADA compliance has spread from government agencies and national chains to smaller retailers. If you have a physical location, or sell online, you are likely to become a target sooner rather than later. These lawsuits are seeking attorney’s fees and injunctions to make the sites ADA complaint. These are not typically from individual customers. Single defendants are filing hundreds of lawsuits at a time – and most are coming from the east coast of Florida. What does it take to have an ADA compliant website? Add...
read moreKnoll’s Court Waterfront Motel
When new owners bought and renovated a Matlacha motel which had been active since the 1950s, they turned to Papyrus to provide a site that reflected both the extensive updating done to the site, as well as their dedication to its historic roots. Papyrus delivered a visually striking introduction so potential visitors know to expect vast waterfront vistas, great fishing, and retro Florida style. Visit the site at http://knollscourtwaterfrontmotel.com.
read moreFlorida Fountains & Equipment
Updated site to showcase the full range of fountains and aeration systems available throughout Florida.
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The Villages at Country Creek
Individually vetted logins with access to classifieds, real estate, resident directory, and announcements, combined with public access to appropriate amenities.
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Google pressures sites to encrypt data
Google has been considering security as a ranking measurement for some time, checking to see if a website encrypts collected information and downgrading sites that don’t. But starting in July 2018, Google’s Chrome browser will mark any site with an input field as “Not Secure” if it does not use an SSL Certificate to encrypt data. Chrome has a 48.6% market share, and the input field could be as simple as a search box, a contact form, or a login panel. Here’s the difference between how a site appears now, how it will appear starting in July,...
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