- Use 4-7 words, with the first two words being the most important.
Why? Cell phone users (50% of readers) only see the first few words. Gmail shortens words longer than 6 characters.
- Use the pre-header text. Make it different than the subject line.
Why? Mobile readers see the pre-header even if they don’t see the end of your subject line.
- Don’t put your name in the subject line.
Why? It’s in the from field already.
- Don’t use generic terms like “newsletter”.
Why? It conveys no information.
- Do not: write in all caps, use the word FREE, or use excess punctuation!!!
Why? Spam filters will block your email.
- Use personalization, Kim.
Why? People love to see their own names.
- Be specific about the benefit of reading the email.
Why? Readers need to know why they should bother.
- Ask a question or accurately imply urgency.
Why? A deadline or intriguing question will encourage opens.
- Use numbers and appropriate emojis.
Why? Specific and unique subject lines are more effective.
- Use brackets to categorize [Reminder] .
Why? Provides context efficiently.
These tips brought to you from a webinar with MailChimp, a freemium mailing list manager.