Why free does not equal worthless online

You get what you pay for has a lot of truth in it, but that doesn’t mean that in every instance, a service or information provided or obtained at no charge has no value. In fact, there can be a lot to gain from utilizing and/or providing services and knowledge for free.

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Non-Profit Web Site Usability

Web usability guru Jakob Nielsen recently released a study on the usability of non-profit web site and receiving donations online. The article is at http://www.useit.com/alertbox/nonprofit-donations.html. The important excerpts are: “Non-profits would collect much more from their websites if only they’d clearly state what they are about and how they use donations. Our new usability studies revealed considerable frustration as potential donors visited sites and tried to discern various organizations’ missions and goals — which are key factors in their decisions about whether to...

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