IBuyStampCollections

IBuyStampCollections

A local stamp collection dealer needed a very basic, but compelling, site to market his availability to evaluate and purchase collections.

Papyrus brought his passion to life with a simple but classic website that would provide confidence to sellers nationwide.

The collector has gotten several clients based on the professionalism of his presentation.

Royalty-free photos for social media and blog posts

Royalty-free photos for social media and blog posts

stock photography

Great photography is increasingly important, as social media becomes a major point of contact for customers. While a quick Google search is simple, unfortunately it’s not legal. You risk receiving “take down” notices from companies who make more money by threatening lawsuits than they do selling the images in question.

So how do you find quality, risk and royalty free photos?

My top go-to sites are:

Pixabay
https://pixabay.com/

Pixabay has photos, illustrations, even video clips for free. A lot of European photos are available, if you have an international market. They even have an app for your mobile device.

How do they make money? You’ll notice a strip of photos from paid stock companies at the top and right of the results page.


Unsplash
https://unsplash.com/

In a short time, Unsplash has gone from an artsy photo boutique to a great source of quality photos that are much easier to search these days. They do ask you to credit the artists, but it’s not required. How do they make money – I really don’t know.


Pexels.com
https://www.pexels.com/

A slightly smaller scope, but for common themes, there are great photos here. They also have video available.


Reshot.com
https://www.reshot.com/

Similar to Pexels, Reshot has a smaller amount of photos, but they are high quality and include a lot of people shots.


Burst.shopify.com
https://burst.shopify.com/

Again, a trusty site for free, quality photographs on a limited number of topics.


There are some ways to search Google, Bing and Flickr for creative commons photos, but they don’t guarantee your right to use the image they way the two sites above do. Getty has a way to embed photos in blogs that give them credit. If you are a massive blogger, that may be worth signing up for. But for social media use, it’s not very helpful.

Be safe. Bookmark these sites and always check them first for appropriate images.

And just so you know, I am not an affiliate and get nothing out of recommending these sources.

Top 10 tips for better email subject lines

Top 10 tips for better email subject lines

subject lines
  1. Use 4-7 words, with the first two words being the most important. 
    Why? Cell phone users (50% of readers) only see the first few words. Gmail shortens words longer than 6 characters. 
     
  2. Use the pre-header text. Make it different than the subject line.
    Why? Mobile readers see the pre-header even if they don’t see the end of your subject line.
     
  3. Don’t put your name in the subject line.
    Why? It’s in the from field already.
     
  4. Don’t use generic terms like “newsletter”.
    Why? It conveys no information.
     
  5. Do not: write in all caps, use the word FREE, or use excess punctuation!!!
    Why? Spam filters will block your email.
     
  6. Use personalization, Kim.
    Why? People love to see their own names.
     
  7. Be specific about the benefit of reading the email. 
    Why? Readers need to know why they should bother.
     
  8. Ask a question or accurately imply urgency.
    Why? A deadline or intriguing question will encourage opens. 
     
  9. Use numbers and appropriate emojis.
    Why? Specific and unique subject lines are more effective.
     
  10. Use brackets to categorize [Reminder] .
    Why? Provides context efficiently.

These tips brought to you from a webinar with MailChimp, a freemium mailing list manager.