Top 10 tips for better email subject lines

Top 10 tips for better email subject lines

Use 4-7 words, with the first two words being the most important. Why? Cell phone users (50% of readers) only see the first few words. Gmail shortens words longer than 6 characters.  Use the pre-header text. Make it different than the subject...
ADA Compliance

ADA Compliance

A recent wave of lawsuits against website owners claiming violation of ADA compliance has spread from government agencies and national chains to smaller retailers. If you have a physical location, or sell online, you are likely to become a target sooner rather than...